This post seems out of place but this blog and the following book review were prepared as part of a series of class assignments from a class I am taking on web 2.0 applications.
The Twitter Book by Tim O'Reilly and Sarah Milstein is a must read for those that are serious about using Twitter to promote their business, stay on the cutting edge of news, trends, and hot issues, and also staying connected with friends, and connecting with other Twitter users that are like-minded.
This book opens your eyes to a new world of social media and maximizes your potential to share news, commentary, stay connected with others, and make new connections with those with similar interests. It is concise, easy to digest, and visually appealing. Don't be surprised if you can read this book in just a few hours and be able to retain much of the information. There is no need to sit in front of a computer and simultaneously engage yourself online while reading the book. The authors are creative and utilize computer screen shots to guide you step by step from creating your username and password to, learning how to "retweet," and link interesting websites and images to your Twitter account.
Twitter speak is finally demystified. The terms, "hash tags," "fail whale," "tweetup" and "retweet" and among others are explained and applied in the book through computer screen shots. There are never ending tips and shortcuts that would be undiscovered and unknown even to the Twitter savvy. The authors sprinkle various websites throughout the book to enhance the Twitter experience. For instance, enter a long URL address on bit.ly.com to shorten it to a much shorter link which will maximize the use of the 140 characters that a user is limited to on Twitter; go to whatthetrend.com orr twitscoop.com to learn what the hot trends are on Twitter and why they are trending; or go to twitturly.com or tweetmeme.com to see the top ranked and tracked URLs on Twitter.
The Twitter Book also guides the novice user from making common mistakes and to avoid common pitfalls. It tells you that if you want to maximize your tweet, don't limit it by using the "@" symbol at a user. This symbol will direct your tweet to that specific person rather than show the world that its intended for everyone to see. Also, you will learn how to "DM" or direct message someone and it prevents you from making a mistake in thinking that your direct message is private when it may not be. It also tells you that the best days to tweet a topic are Tuesday, Wednesday, and Thursday because most people will be paying attention on those days.
The Twitter Book is so comprehensive that the novice user, Twitter savvy, business focused and marketing conscious will be interested in reading this book. It is truly a "go to" book for those that want to learn how to use Twitter and get the most out of it. Novice users will be thankful because the book teaches you how to create a profile and reveal the person behind the name with a compelling description that will garner interest in you. The Twitter savvy are sure to pick up a few tips and shortcuts to enhance their use. For those that want to use Twitter as a marketing tool, this is definitely a book that must be read and careful attention must be paid to Chapter 6. There, the authors go into painstaking detail on how to start slow and build your Twitter account into a powerful tool that will humanize your company through an individual voice and with emotion through a conversational tone, and also strengthen branding. It will tell you that the best way to market your business is not to tweet about your business. Also, learn how to manage Twitter staffers and how to attract the interest of public relations firms and the news.
The strong points of the book are mainly detailed above. The Twitter Book is not intimidating to read, but it is rather enjoyable; thus the reader audience is very large. While it is concise, it is not lacking in details. It is a comprehensive book that is laden with many details, tips, links to try, shortcuts and common pitfalls. There seems to be no stone unturned in this book when it comes to Twitter. Additionally, one personal favorite strength I have of this book is the introduction of the Twitter terms that many Twitter savvy might not even know. I also like how the book demysitified the "@," and "#" symbols that turned me off from using Twitter before. This book truly gives Twitter a new life in my eyes and it wants me to join a social network that is interested in following the latest trends and news. As for the weak points of the book, it is very difficult to come up with a list. One negative is that as with the nature of social media applications, it is always evolving constantly changing to the needs and demands of the user. Thus, this book which was written in June 2009 needs an update. As we are nearing the end of 2010, a second edition will be needed soon to respond to the updates of Twitter. Additionally, this book fails to tie in the influence and application on the lives of the users, it is a bit too technical at times. For instance, it would have much enhanced the reading experience if the authors were to come up with several true stories that revealed the use and impact of Twitter on someone's life, whether it be a heartwarming story about how family members were able to stay connected in some unique way or how a major business deal was able to be initiated via Twitter. Once again, at times, the book might have been too technical and detached in that respect.